.Manly Bands is actually a direct-to-consumer seller of men's rings. The provider launched in 2016 after John Ruggiero, the co-founder along with his partner Michelle, could not find a suited wedding event band.This is actually Ruggiero's second appearance on the podcast. In April 2021, we discussed the business's starting, distinct ring materials, and extra. Since then, Manly Bands has acquired its own maker. The manufacturing of rings coming from, mention, Port Daniel's bourbon gun barrels or even Fender guitar cords makes convincing online video, states Ruggiero, best for storytelling on social networking sites and elsewhere.The whole sound of our discussion is actually ingrained listed below. The transcript is modified for duration as well as clearness.Eric Bandholz: Offer our team a run-through of what you carry out.John Ruggiero: My other half, Michelle, and also I began an on-line ring provider referred to as Manly Bands in 2016 to fix an issue of wedding ceremony bands for guys. Our team were simply married. I possess huge hands and also couldn't find a band that I ased if that was certainly not overpriced. My options were getting from a magazine or possessing one thing custom-built.I wound up acquiring from a website. The band arrived in a standard mailer, with no carton or even customer care. It was an unpleasant expertise through today's ecommerce standards.Our team acquired wed, relocated to Florida, as well as needed to have a job. Our team told ourselves, "We are actually both business owners. Why do not our team create our personal company?" We went over the sorts of issues our team will found and also exactly how to resolve all of them. My band adventure came up, and we decided to attempt to resolve it for various other people.Our target when our team started was actually to pay out lease. Our experts presumed creating a pair 1000 dollars a month from this would certainly be actually awesome. We considered it a lifestyle company, not high-growth. It was actually simply Michelle and also me in our garage designing rings and sending them bent on clients. Our team had actually hit on one thing. Our message sounded with potential customers.Michelle as well as I make an excellent group. I create suggestions, and also she's the implementer. A great deal of our excellence goes to her creative mind. She names the bands and also establishes people. She connects the bands to clients. Describing a band only as "eight-millimeter dark" failed to suffice.Our company designed rings from special materials, like Jack Daniel's gun barrels or special metallics. Your business removed. Ever since, our experts have actually grown considerably. Our company now have more than 55 folks in the Manly Bands family. Concerning half of those are band craftsmens that function in our just recently acquired manufacturing outlet in Utah.Bandholz: When performed you obtain a supplier?Ruggiero: About a year as well as an one-half back. Our experts had been their consumer for a long times, so we understood all of them effectively. Most of their organization was retail, which failed to passion our company-- heading to mom-and-pop jewelers. They preserved their wholesale consumers as well as trademark name. Our experts got a few of their properties and delivered over staff members.Prompting a production staff has actually been just one of the very best factors we have actually carried out. It's been actually incredible to walk out there certainly and view them create bands out of Fender guitar cords or metallic coming from an M1 Abrams storage tank.Bandholz: Just how performs internal manufacturing impact advertising and marketing?Ruggiero: It's been actually substantial. Taking a camera to the other side of the workplace and also shooting the crew using lathes to reduce the steel poles or even whiskey gun barrels right into rings creates amazing video clip. Our experts possess our cam staff around all the time. Our experts utilize that video on our social media sites as well as in our adds as well as bulletins. Our team attempt to market that since most business in the guys's ring space do not create. They lose ship or purchase from international and after that ship it out. However our company prefer it to last a life time as well as be one thing individuals can easily take pride in.We've had a bunch of success along with our armed forces heritage assortment, where our company source special army materials. Our team have the M1 Garand rifle supply, the hardwood part, coming from War of the nations I. Enjoying our crew put that in the lathe and reduced a part out for a band is remarkable.Our advertising for those rings talks about the past, the soldiers, where the tool was used, and points like that. My better half and I analyzed filmmaking in college. Our team use our skill-sets to enlighten and also narrate. For example, I just recently acquired an email coming from a customer who discussed that his grandfather utilized to steer M1 storage tanks. The customer talented one of those bands to his grandfather, as well as they possessed very a mental exchange. It's nice to aid consumers get in touch with their past times and develop something significant.Bandholz: Where can folks get a band from you?Ruggiero: ManlyBands.com. Our team have images on Instagram, also. I get on Twitter and LinkedIn.